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Pantone’s color of the year is Dazzling Blue—a shade of cobalt—familiar to many as the color of Facebook according to Pantone’s executive director.

This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium," said Leatrice Eiseman, executive director of the Pantone Color Institute. "While this need for stability is reflected in the composition of the palette, the inherent versatility of the individual colors allows for experimentation with new looks and color combinations."
What’s
interesting is we’re seeing exciting and fashionable colors as well as more neutral ones. It’s not as though everyone is willing to wear the bright colors from recent seasons head-to-toe.

There needs to be equilibrium, and that is a more serious word than balance. The world still needs the stability of soft neutrals but we’re not just talking about gray, beige and taupe,” said Leatrice Eiseman, Pantone Color Institute’s executive director. “When Placid Blue is redefined as a neutral, more people understand that it’s not just a traditional color but one you can depend on. There is a reason people look outside each morning, knowing the sky is out there and hoping that it’s blue.”